During the past year and a half there has been quite a big change in my photography career. People have been much more interested about my work than ever before, both internationally and here in Finland. I started thinking why?!
One turning point was definitely my Cosplay images going viral (read the story here), but I am assuming that also my own blog and guest writer articles in SLR Lounge and Petapixel helped in sparking the interest.
My aim is to tell stories with my blogs, so I write not only about how I create my images but why. This is what I consider to be the key issue when it comes to writing a good blog. WHY did you create this image?! WHY did you do this project?! Everything else comes after that. If you haven’t seen the video by Simon Sinek, be sure to check it out. Video is called “Start with why” and after watching the video some years ago my approach to writing blogs and content changed.
I noticed that when you write more about something else than yourself, you end up writing better stories about your work. For example I wrote an article about collaboration with my friend and explained why I wanted to go ahead with that project and how cool it was to create something together with another artist. When the article was published in SLR Lounge, people in Digital Photo magazine noticed that and wanted to make a small feature about how I created the image. However, after seeing my other pictures they decided to make a full feature about my work. This was one of the prime examples about getting more exposure through writing content about what I do rather that actively trying to promote myself.
My advice? Write more stories about your work! Don’t just tell about yourself and your images but concentrate also on the other people who are involved with your work, for example your models or stylist or anybody else like that. Sharing your insight will open up a new world for you, and passing good things forward just might end up helping you, too.
Sharing is caring!
ps. Below are some pages from magazines where my images have been seen during the past year. All of this happened mostly thanks to sharing information with others and writing stories about my work to my blog and other sites.