The question about working for free in creative business is probably as old as it gets. I bet there was some douchebag neanderthal not giving the fair share of meat to the cave painter because, after all, the artist would get exposure for his work. However, there is a time and place for “free work”, and this is a story of one of them times.
I’m not an environmental activist. I’m more or less a regular dude who hates taking out biowaste, still drives a diesel because it is cheaper and recycles plastic because my wife says so. I enjoy our Finnish lake views, clean air, and peaceful sunsets, but rarely think about losing them...until recently.
I have always loved movie posters and teaching photography and retouching. Now I started to combine both as I started a new section on my Youtube -channel where I teach people how to re-create certain iconic movie posters in Photoshop. I'm using stock images to create my replications and try to find matching images in my final images.
For almost every project I try to deliver also some extra content whether it is a blog, Youtube video, tutorial or bts (behind the scenes) material. You might ask why I spend so much time on creating these contents? For me creating content around my work is definitely one of my most important marketing things I do.